4 Essential Pinterest Strategies
Meet: Vanessa Kynes
Pinterest Strategist for Creative Small Businesses
Hi! I’m Vanessa and I am a Pinterest marketing strategist. I help creative small businesses craft traffic-generating Pinterest marketing strategies to grow in sales or visibility! I’m also a mom to three girls and you can usually find me pinning on Pinterest with a La Croix in one hand and popcorn in the other. I live in the Pacific Northwest, but as a family, we have lived all over, including the UK for 6 years.
My journey as a Pinterest marketer started as a virtual assistant for DIY home decor bloggers. If you are familiar with the blogging industry, you know how much work goes into creating the content, photographing it, and publishing the content on all social media platforms. I was hired to help manage social media accounts for them, but the more time I spent in each individual platform, I began to notice the traffic-driving power of Pinterest. I dove deep into educating myself on Pinterest marketing and began to manage more accounts for clients on Pinterest.
I’d love to share with you why I love Pinterest! With over 200 million users, Pinterest has the power to take one piece of content and exponentially deliver your content into the hands of active pinners. But, Pinterest isn’t about connecting socially, it’s about purpose and planning. My top tips for getting started on Pinterest for your creative small business is to clean up your profile and optimize it for Pinterest’s search.