4 Essential Pinterest Strategies


pinterest strategy

Meet: Vanessa Kynes

Pinterest Strategist for Creative Small Businesses

Website | Instagram | Pinterest Favorite Business Book: Make It Happen by Lara Casey Favorite Podcast: Creative Empire Favorite App: Tailwind Favorite Food: chips and/or Popcorn

4 Essential Pinterest Strategies Hi! I’m Vanessa and I am a Pinterest marketing strategist. I help creative small businesses craft traffic-generating Pinterest marketing strategies to grow in sales or visibility! I’m also a mom to three girls and you can usually find me pinning on Pinterest with a La Croix in one hand and popcorn in the other. I live in the Pacific Northwest, but as a family, we have lived all over, including the UK for 6 years. My journey as a Pinterest marketer started as a virtual assistant for DIY home decor bloggers. If you are familiar with the blogging industry, you know how much work goes into creating the content, photographing it, and publishing the content on all social media platforms. I was hired to help manage social media accounts for them, but the more time I spent in each individual platform, I began to notice the traffic-driving power of Pinterest. I dove deep into educating myself on Pinterest marketing and began to manage more accounts for clients on Pinterest. I’d love to share with you why I love Pinterest! With over 200 million users, Pinterest has the power to take one piece of content and exponentially deliver your content into the hands of active pinners. But, Pinterest isn’t about connecting socially, it’s about purpose and planning. My top tips for getting started on Pinterest for your creative small business is to clean up your profile and optimize it for Pinterest’s search. 

TOP 4 Strategies to Optimize Pinterest

Tip One:

Convert your Pinterest profile to a business account. If you are using Pinterest in any business capacity, the terms of service require you to use a business account. Also, you’ll get access to some useful analytics and rich-pins which provide data about your content.

Tip Two:

Use Pinterest optimized images. The platform prefers images that have a 2:3 ratio in size!

Tip Three:

As a visual search engine, explore keywords to use in your profile and your pin descriptions that will help your pins get discovered for search.

Tip Four:

Be active on the platform! Pin manually (and strategically) or use a scheduler like Tailwind to ensure your pins get seen.

‘Done is better than perfect!’

There is so much to Pinterest marketing and I want to help! If you want more Pinterest marketing tips for your creative small business, you can get my Free Pinterest Start-Up Guide here! And, as always, when beginning something new: 'Done is better than perfect!" Pinterest Strategies

1 comment

Vanessa Kynes Apr 12, 2018 12:26pm
It was so fun to contribute, Erinn. Thanks for having me.
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